We're on a mission to unlock the value of our client’s data
Choreograph is the beating heart of data and tech inside GroupM.
We're endlessly curious. We are thinkers, builders, and creators — but most of all we are problem solvers. We partner with our clients and extract essential data-driven learnings to help understand what drives business growth and what maximizes media investments. We do this responsibly and with the latest tools and methodologies, enabling fully automated activation of learnings in media buying, through industry-leading solutions like Paradigm. We solve the problems our clients don’t know they have. And we don’t stop until they see results.
The media ecosystem is at a critical inflection point. We have access to more data than ever, yet less access than ever to consumers. As walled gardens continue to grow, the digital media landscape is shrinking and this has created new requirements for success. We are rethinking and reforming the ecosystem to help clients stay at the forefront of this development.
We want to build the fastest, most connected data platform that bridges marketing strategy to scaled activation. Our platform, Open Media Studio, provides clients with one-point of entry to the new media ecosystem and allows them to generate data insight that can quickly and efficiently be translated into planning, activation, and optimization – ensuring that all steps are built on the same, reliable data foundation.
Choreograph gathers all data, tech, AI and analytics capabilities, tools, and talents from across our Nordic organization and Global network into one centralized setup. Together, we help GroupM’s agencies and clients answer two fundamental questions: What data do you have, and what can you do with this data?
A multi-moment strategy is the dynamic execution of marketing activities across multiple channels. It is optimized to achieve individual business outcomes and utilizes data to inform media buying. We use incrementality experiments as essential building blocks to achieve a true multi-moment strategy.
Incrementality testing is designed to measure the true value of each marketing activity, and our experiments fit seamlessly into a privacy-first, cookieless future. Incrementality experiments are designed to support the Marketing Mix Modelling to provide more frequent and granular proof points. However, these tests are also ideal for testing new initiatives.
Paradigm is our award-winning, digital measurement and attribution solution that helps you identify which of your digital marketing investments are actually driving conversions and revenue, enabling you to make better investment decisions, avoid over-attribution, and get the most out of every advertising penny spent. Paradigm is privacy-safe, durable, cookieless.
Through seamless integration with all major advertising platforms, Paradigm takes your campaign data and gathers it in a dynamic dashboard powered by cloud technology and machine learning to help you assess where your advertising budget is best allocated.
Learn much more about Paradigm here, and how it has created value for clients across the Nordics.
Value-based bidding automates your bidding strategy to drive the most valuable conversions for your business. We estimate and implement the conversion values based on your optimal data sources and model approach. We use customer match activation to leverage your customer data and reach new and existing customer segments across Google Search, Display and YouTube ads.
