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Join Our Upcoming GroupM Minds Seminar: Total Search

Driven by AI, retail search, and multimodal discovery, search is evolving beyond keywords. Consumer behavior is changing including how consumers find and engage with brands. To stay ahead, marketers need a Total Search approach – a cohesive strategy that integrates SEO, SEA, Social Search, and Retail Search.

In this seminar, we’ll break down the future of search. Expect practical insights, case studies, and takeaways on adapting to this new landscape.

Seminar Dates 

  • Tuesday, April 29th: Holmbladsgade 133, 2300 Copenhagen S 
  • Wednesday, April 30th: Europaplads 2, 8000 Aarhus C

Explore the full program below.

The Program

      • 08.30-9.00
        Coffee & Croissants
      • 09.00-9.10
        The Power of Total Search
        How Search has evolved and why Total Search is crucial – by Nicholas Jacobsen, GroupM Nexus
      • 9.10-09.30
        The New Search Landscape
        AI, consumer behavior, and multimodal Search changes – by Simone Misser, Mindshare
      • 09.30-09.50
        Engineering the Future of Total Search
        How we work with search for our clients based on consumer behavior – by Nicolai Høg, GroupM Nexus.
      • 09.50-10.25
        Total Search in Action & The 2025 Search Roadmap
        Tailored approaches for different client types and our execution plan for 2025 – by Nicholas Jacobsen, GroupM Nexus