Explore the dynamic landscape of media and marketing in 2025 and beyond at "This Year Next Year"
Date: Thursday, January 30th, 2025
Time: 11.45 – 5.00 pm
Venue: The Plant
We’re thrilled to open the doors to “This Year Next Year”; an event designed to explore the dynamic landscape of media and marketing in 2025 and beyond. Gain invaluable insights into the defining media trends of 2025, and get inspired by innovative client cases and actionable strategies that address the key CMO challenges of tomorrow.
Why Attend?
- Stay ahead of the curve
Uncover the key media and marketing trends that will define 2025 and learn how to leverage them for maximum impact and business growth. - Optimize your investments
Discover groundbreaking insights and strategies to enhance the effectiveness of your marketing spend. - Expand your network
Connect with peers, experts, and potential partners to share knowledge and inspire future strategies.
See this year’s speakers and explore the full program below.
This Year's Speakers
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Eva will be part of the panel debate "What Keeps the CMO Up at Night?"
Eva Lundgren
CMO, Norlys
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Nanna will be part of the panel debate "What Keeps the CMO Up at Night?"
Nanna Maria Rumohr
CMO, Coca-Cola
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Martin will be part of the panel debate "What Keeps the CMO Up at Night?"
Martin Bjerg
CMO, Danske Spil
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Pernille will be the moderator for the panel debate "What Keep the CMO Up at Night?"
Pernille Fruensgaard Øe
CEO, Mindshare Denmark
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Simone will be hosting the talk "The Media of Tomorrow"
Simone M. Pedersen
Insights Director, Mindshare Denmark
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Jane will be co-hosting the talk "Profit Ability"
Jane Christian
Analytics & Insights Director, EssenceMediacom UK
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Kristian will be co-hosting the talk "Profit Ability"
Kristian Toft
Executive Director, Choreograph Nordics
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Tom will be co-hosting the talk "Cutting Through with Creative & Content"
Tom Cornish
Global Head of Agency Engagement, Goat
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Simone will be co-hosting the talk "Cutting Through with Creative & Content"
Simone Quistgaard
Business Director, EssenceMediacom Denmark
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Michelle will be part of the panel debate "The Future of TV"
Michelle Kadir
Head of Youtube, Google
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Nicola will be part of the panel debate "The Future of TV"
Nicola Lewis
Global Chief Solutions Officer, GroupM Nexus
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Stig will be part of the panel debate "The Future of TV"
Stig Møller Christensen
Chief Commercial Officer, TV2
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Marco will be the moderator for the panel debate "The Future of TV"
Marco Barbosa
Director of Media Solutions, GroupM Nexus
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Claus will host be hosting the talk "AI & Automation"
Claus Hjorth
Director of Media Communication, Specsavers
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Kristin will be hosting the talk "B2B Marketing's New Era"
Kristin Gower
Global Client President, WPP
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Rita will be hosting the talk "Retail Media"
Rita Harnett
E-Commerce Lead, Wavemaker UK
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Christian will be moderator for the event
Christian Godske
Consultant, Godske Media Consulting
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The Program
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What Keeps the CMO Up at Night?
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The CMO Roadmap
How are marketing leaders navigating economic uncertainty, digital transformation, and evolving consumer behaviors to address what truly matters and drive sustainable growth in 2025? In this candid discussion, leading CMOs from diverse industries share their strategic priorities for the year ahead, and provide actionable insights on balancing brand building with performance while leveraging data innovation in today's dynamic market landscape.
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The Media of Tomorrow
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Navigating the evolving media landscape and trends of 2025
What will the media landscape of tomorrow look like? This session provides a crucial roadmap to navigating the media landscape of 2025 and explores the dominant forces shaping today's media while highlighting key future trends to watch. We set the stage for the day's discussions by providing a foundational understanding of the evolving ecosystem called media.
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Profit Ability
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The Business Case for Advertising
Is the "Brand vs. Performance" media planning model obsolete? This talk offers a post-pandemic analysis of advertising profitability across different media channels and sectors, exploring whether we need a new approach to media planning.
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Cutting Through with Creative & Content
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Influencers as an Effective Channel
Creative content is crucial for capturing attention and building brand relevance. This session explores how brands can leverage compelling creative and strategic content to cut through the noise and connect with their target audiences. We'll delve into the power of influencers as a key channel for amplifying this creative content and driving meaningful engagement.
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The Future of TV
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Reaching Audiences in a Fragmented Landscape
The television landscape is rapidly transforming. This panel discussion explores the future of TV and video, addressing how brands can effectively reach broad audiences in an increasingly fragmented media environment.
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AI & Automation
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Driving Effectiveness in a New Digital Ecosystem
How can brands drive media effectiveness with increasing technical limitations and a digital media ecosystem that’s closing in on itself? This talk explores how Specsavers utilized AI for measurement and automation for optimization to overcome this exact challenge.
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B2B Marketing's New Era
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The CMO as a Growth Architect in a Transformation Landscape
B2B marketing has entered a pivotal phase, evolving from a tactical function to a critical driver of business growth and strategic influence. This session examines the forces reshaping the field, from the integration of AI and automation to the impact of digital transformation and the rise of marketing leaders in the C-suite. We’ll explore how these changes are redefining the marketer’s role, shifting expectations, and creating new opportunities for innovation.
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Retail Media
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The New Relevance Frontier
The Nordic retail media landscape is ripe with opportunity and is redefining relevance in advertising. This talk explores the current state of the market, delves into emerging partnership strategies, and discusses how brands can leverage retailer data and platforms to connect with shoppers.
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