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POV’s
February 2025
In an AI answer engine era, brands need to master marketing to both humans and machines
#SEO
#AI
#Search
#engine
Publications
January 2025
Driving Business Impact with TikTok
#tiktok
#Comviq
#MMM
#Marketing Mix Modeling
POV’s
January 2025
The Future of Influencer Marketing
#influencer
#Marketing
#data-driven optimization
#paid media
POV’s
December 2024
Social Search: Focusing on the Consumer Journey, Not the Destination
#social media
#Search
#social search
#discovery
POV’s
December 2024
Meta Update: Conversion Value Rules feature starts to roll out
#meta
#ConversionValueRules
#DefineAudiences
POV’s
Publications
November 2024
Tele2’s AI-powered creative insights that measure the impact of ads on business
#MMM
#Marketing Mix Modeling
#Tele2
#Malin Tempelman Meincke
POV’s
November 2024
Drive Results on Twitch: The Power of Programmatic Buying
#Programmatic
#Content
#Video
#twitch
#programmatic buying
POV’s
November 2024
The Evolution of Influencers: From Organic Posts to Strong Paid Performance
#influencer
#paid social
#Marketing
POV’s
November 2024
Streaming and Broadcast: Melting together
#Streaming
#broadcast
#livestreaming
POV’s
November 2024
Broadening Horizons in Digital Advertising
#pDOOH
#flexibility
#scalability
#valuabledata
POV’s
October 2024
Influencer Content Amplifies Brand Ads for Increased Success
#influencer
#Marketing
#LOOP
#authenticity
POV’s
October 2024
Embracing AI Overviews in Paid Search
#Search
#AI Overviews
#transforminglandscape
#GoogleSearch
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