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POV’s
November 2024
Streaming and Broadcast: Melting together
#Streaming
#broadcast
#livestreaming
POV’s
November 2024
Broadening Horizons in Digital Advertising
#pDOOH
#flexibility
#scalability
#valuabledata
POV’s
October 2024
Influencer Content Amplifies Brand Ads for Increased Success
#influencer
#Marketing
#LOOP
#authenticity
POV’s
October 2024
Embracing AI Overviews in Paid Search
#Search
#AI Overviews
#transforminglandscape
#GoogleSearch
POV’s
October 2024
The Future of Mall Screens is Programmatic
#Digital
#OOH
#Programmatic
#pDOOH
#malls
#mall screens
POV’s
October 2024
How AI Helps Drive Campaign Effectiveness
#AI
#Copilot
#Machine learning
POV’s
September 2024
The Nordic TV Landscape is Evolving
#Streaming
#digital TV
#paid subscribtions
#Nordics
POV’s
September 2024
The Loss of Third-Party Cookies and Its Potential Impact on Ad-Fraud
#Data
#Ad Fraud
#AI
#ThirdPartyCookies
#Bots
#FirstPartyData
POV’s
September 2024
Get Users’ Attention with Display Ads
#Advertising
#DisplayAds
#UsersAttention
#GetTheMostOutOfYourAd
POV’s
September 2024
Is the Lead Form Asset Worth Your Time as an Advertiser?
#GDPR
#Search
#Advertiser
#LeadFormAsset
#Setup
Publications
August 2024
A Recovery of Olympic Proportions
Cases
August 2024
Life under the Arm with Dove
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