Anna Martinkari Appointed New Mindshare Sweden CEO

GroupM agency Mindshare welcomes Anna Martinkari as the CEO of the Swedish operations. Anna’s most recent role is as Head of Digital and Analytics for business to business at Telia Company and she is an analytical leader with extensive experience in digitization and transformation with a focus on customer and business benefit.

Mindshare had a very solid 2022, with winning assignments from Samsung and Jula and securing an extended agreement with Stadium, among other things. With Anna at the helm, they aim to further strengthen their creative offering as an agency by scaling up and utilizing the portfolio of opportunities that comes with AI and new technologies combined with knowledgeable and innovative employees.

Strong year in the rearview mirror

Mindshare Sweden had an eventful 2022, with international awards in creativity, global attention for the Swedish office and several new clients. In addition to new clients, for example, Samsung and Jula, previous agreements with Stadium were extended and expanded. After a short period of interim leadership in Martin Krona, CEO of GroupM, Anna joins an organization with momentum.

During our recruitment process, I got to know Anna as a humble and intelligent person who complements Mindshare’s current management team in an exceptional way. Her background from finance and telco with roles in data, tech, digital and performance is a strong asset for our entire group. I look forward to working together with Anna, partly because she has a lot to teach me, but also because we have had so much fun together and shared many laughs. It will be fun to welcome her both to Mindshare and to the GroupM management team,” says Martin Krona, CEO, GroupM.

Most recently from telecom

Anna Martinkari, who will also join the Swedish management team at parent company GroupM, most recently comes from Telia in the role of Head of Digital and Analytics B2B. During her six years at Telia, she hasbeen responsible for strategic development and transformation of the customer-oriented digital channels and the development of future Analytics and MarTech for Telia Sweden B2B, among other things. Anna starts her new role at the beginning of 2024.

I am extremely proud to be part of the purple community and humbled by the trust that Martin Krona and GroupM now place in me. Mindshare is a creative agency with an impressive track record and I’m looking forward to coming in, getting to know the people in the team and contributing to us continuing to live up to our clients’ demands for proactive partnerships and a profitable results-focused way of working” says Anna Martinkari.

About Mindshare Sweden

Mindshare is a global media and communications agency with a network of 10,000 employees in 86 countries. In Sweden, the agency has approximately 50 people complementing each other in terms of backgrounds, experiences and skills. Their main strength lies in a shared passion for developing new strategy and media solutions and driving good growth for our clients and their customers.

For more info, please contact:

Martin Krona
CEO, GroupM Sweden
+46-70-881 08 48

Anna Martinkari
Appointed CEO, Mindshare Sweden
+46-76-632 31 93