GroupM Launches Choreograph in the Nordics
GroupM in the Nordics unifies talent and technology to deliver best-in-class data strategy, analytics, and technology consulting services.
October 28th, 2024 – GroupM, WPP’s media investment group, today announced it is extending the operations of the global data and technology products company Choreograph to support its clients and teams in the Nordics. The move unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that will enhance data and analytics services and deploy best-in-class media planning, activation, and measurement tools and methodologies.
With more than 4,000 data, technology, and analytics specialists around the world, Choreograph helps transform the value of data for clients and the media ecosystem. Working as an integrated part of GroupM agencies’ client teams, Choreograph helps to deliver over 13 million data-driven advertising experiences every minute and more than 200 custom predictive models every day. On average, GroupM clients utilizing Choreograph services improve their marketing effectiveness by nearly 30% over a 12-24 month timeframe.
In addition to providing comprehensive and privacy-centric data strategy, analytics, and technology consulting, Choreograph builds and maintains Open Media Studio. Part of WPP’s intelligent marketing operating system, Open Media Studio is the new end-to-end media delivery platform used by GroupM agencies to bridge marketing strategy and activation and create data-driven advantages for clients.
Jonas Hemmingsen, Nordic CEO at GroupM, says about the expansion of Choreograph: “The marketing ecosystem is at a critical inflection point. We have more data than ever, yet less access to consumers than ever. The digital media landscape is shrinking for advertisers as walled gardens continue to grow, and this has created new requirements for long-term success. We want to be at the forefront of this development which is why we’re bringing together our greatest talent, products, and capabilities in one data and technology platform across GroupM to accelerate our client’s growth and invest in new innovative areas as one group.”
Choreograph in the Nordics builds on GroupM’s record of helping clients leverage data, analytics, and technology to drive growth in the region. By combining the well-established capabilities of GroupM’s agencies and local talent with access to new technology and services, clients will benefit from the company’s uniquely scaled intelligence and depth of expertise.
The Choreograph team in the Nordics will consist of more than 50 individuals based in GroupM’s offices in Copenhagen, Stockholm, Oslo, and Helsinki and will be led by Managing Director, Nicolas Blanc.
Nicolas Blanc, Nordic Managing Director for Choreograph, says: “Over the past few years, we’ve been developing our technology and data consulting capabilities. This has led to numerous innovative, award-winning solutions and attracted some of the brightest talent in the industry. However, as the marketing ecosystem changes, so does the growing demand for simplicity, transparency, and process uniformity. This is the evolution that Choreograph brings. By leaning into the global organization and incorporating best practices, tools, and services, we can provide clients with even greater innovative power, even better data products, and more efficient technology utilization.”
Sarah Walker, CEO of Choreograph in EMEA, continues: “GroupM has a long track record of helping clients drive growth with sophisticated approaches to data-led marketing. By extending the Choreograph operating model to the Nordics, we can push these approaches even further and help our clients discover even more opportunities to drive growth.”
GroupM’s agencies will continue to serve as the primary point of contact for clients in delivering data, technology, and consulting services, ensuring a seamless transition to the new operational model for clients.
To learn more about Choreograph and its core offering, visit https://www.choreograph.com/
For more info, please contact:
Jonas Hemmingsen
Nordic CEO, GroupM
+45 40 46 61 14
Nicolas Blanc
Nordic Managing Director, Choreograph
+45 31 60 35 29
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance, data and technology, entertainment, and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com
Choreograph is WPP’s global data and technology products company, transforming the value of data for our clients and the media ecosystem. We're building the world's fastest, most connected media platform to help our clients reach their marketing objectives responsibly and realize the full value of their data. Our products bridge strategy with scaled activation, enabling our clients to do more with smarter executions, from audience insights and planning to predictive analytics to AI-based media optimization.