GroupM Appoints Eva Lundström as Nordic Marketing & Communications Director
- News
- Press Release
- February 19, 2025
Eva Lundström will enter into this new role to unify GroupM’s marketing efforts across Sweden, Norway, Denmark and Finland, driving growth and strengthening the group’s position in the Nordic region.
This newly created role underscores GroupM’s commitment to elevating its own brand presence while continuing to deliver exceptional results for clients. Lundström will oversee the development and execution of a unified marketing and communication strategy across all GroupM Nordic entities, including Wavemaker, EssenceMediacom, and Mindshare. She will lead a team including the Nordic Head of Marketing and four local Marketing & Communications Managers, fostering collaboration and innovation while ensuring alignment with global and local business objectives.
I’m thrilled to take on this exciting new initiative and to see GroupM truly wanting to up the marketing game for our brands and not just for clients. With the new tech we are investing in and the strategic and creative competencies we have recruited, we are acting more on the playing field of a marketing services agency where we have so much more to offer than in our media agency past. This is a dream role for me, says Eva Lundström, Nordic Marketing & Communications Director.
Lundström brings a wealth of experience from Nordic marketing leadership roles. Her impressive background includes positions as Business Director at EssenceMediacom, where she led a team handling clients such as PlayStation, Storytel and TUI, Marketing & Brand Director Sweden at Scandic Hotels, VP Marketing/Nordic Marketing Director at Apollo Travel Group, and Nordic Marketing Manager at SATS.
I’m really excited about Eva moving into this role. She brings all the fantastic experience from leading marketing positions in the Nordics combined with a deep understanding of our business. And with the transformation we see in our industry, Eva is the ideal candidate to spearhead the work on building the story of our future, says Jonas Hemmingsen, Nordic GroupM CEO.
Lundström, set to start her new role at the end of March, will have a seat at GroupM’s Nordic exco.
Press release in Swedish
Download the release here!About GroupM in the Nordics
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. In the Nordics, GroupM is made up of 1,100 talents and is responsible for more than $1.4 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker and EssenceMediacom, and cross-channel performance (GroupM Nexus), data (Choreograph), and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more about GroupM in the Nordics here.
Eva Lundström
Jonas Hemmingsen
