Wavemaker Collects Three Awards at the Swedish IAB Mixx Awards
On April 25, the 2024 Mixx Awards gala was organized by IAB Sweden in Stockholm. The aim of the ceremony is to draw attention to innovation, creativity and efficiency in digital marketing and advertising. GroupM agencies had a total of eight campaigns shortlisted and during the evening, prizes were awarded in seven categories, of which Wavemaker and partners received a total of three together with clients IQ and Arken Zoo.
- Best influencer marketing campaign:
Wavemaker, Abby World and Goat Agency with IQ – “Ruset on Tiktok”
The winners of this award have impressed the jury through their creativity and genuine commitment to an important issue in creating a campaign that not only reaches their target audience but also engages them in a unique and memorable way. By skillfully harnessing the full potential of the platform, they have shown that it is possible to create real impact and raise awareness in an efficient and empathetic way, without preaching. For its outstanding work and contribution to society, it is only right that this innovative drama series on TikTok receives this well-deserved award.
- Best Digital Campaign:
Wavemaker, Abby World and Goat Agency with IQ – “Ruset on Tiktok”
The winners have succeeded in the art of reaching a discerning target group with an important message, without preaching. With deep insights into the behavior of the target audience, this initiative has in a pioneering and creative way managed to engage the target audience, while optimizing the capabilities of the platform to achieve results that impress and demonstrate true innovation.
Read more about this campaign here.
- Best search innovation:
Wavemaker, GroupM Nexus and Acceleration with Arken Zoo – “Meowtastic! 20 percent increased revenue with value-based bidding”
Through careful analysis of customer behavior, they have managed to navigate the digital jungle and not only identified the most effective ways to drive sales, but also implemented them with impressive results. The winner has successfully and sharply adapted their search marketing strategy for a world without third-party cookies and delivered a meow-tastic result.
Read more about this campaign here.