Wavemaker Sweden Appoints Johanna Fahlström as New CEO

With a history of continuous growth and record high customer satisfaction, media and communications agency Wavemaker welcomes Johanna Fahlström as its new CEO. Fahlström, with a solid background in telecoms, media and the agency world, takes over the helm from Lina Lindén, who now steps up to lead the entire GroupM group in the Swedish market.

Johanna Fahlström has experience in the telecom industry on the client side, as a strategic sales manager at Bonnier Tidskrifter and as agency manager for Lydeking, among other things. Since 2016, she works within GroupM, these past three years as the COO of Wavemaker. Her new CEO role comes after a period of remarkable success for the agency, which has seen four years of continuous growth and record high levels of both client and employee satisfaction.

Johanna Fahlström looks forward to leading Wavemaker into the next chapter:

The media agency role has developed and broadened enormously in recent years. Together with the specialists at GroupM and our fantastic team in Stockholm and Malmö, we are ready to navigate our clients’ challenges and future-proof their business. Our team is at the forefront of personalization, first-party data and AI and has all the relevant prerequisites to create the best possible results, she says.

Lina Lindén is very confident with the recruitment and happy to continue working with her leadership partner, who now also takes part in the Swedish GroupM exco.

Johanna is an authentic and extremely valued leader internally, but she also has a sharp commercial mind and an extreme curiosity about the driving forces behind a client’s business. Her expertise and passion for creating business value make her the perfect candidate to build on Wavemaker’s success, says Lina Lindén, CEO of GroupM.

Read the Swedish press release on the Wavemaker site.