Driving Business Impact with TikTok
- Publications
- January 29, 2025
- Lisa Gröning
A case Study for Comviq, Sweden’s Digital-First Telecom Brand
A detailed Marketing Mix Modeling (MMM) analysis performed by GroupM reveals TikTok as a strong contributor to Comviq’s business growth, delivering an ROI 34% higher than the average. Through this analysis, we’ve uncovered not only current performance but also identified specific opportunities to scale success and optimize campaign effectiveness into 2025.
KEY PERFORMANCE INDICATORS:
- TikTok ROI Index: 134
- Growth Potential: 3x current investment
- Campaign Performance: 3.5x improvement with optimized objectives
Please find the full report with all the findings for download below.
